KIM DAWSON'S MODEL SEARCH

Recently we had the honor of creating some promotional videos for the Kim Dawson Agency's upcoming model search. Since 1997, KDA has hosted a contest that’s attracted thousands of potential models from around the country. Through their search, they’ve discovered some of today's top talent like Erin Wasson, Ali Michael, and R'el Dade. To announce the upcoming search they reached out to Dugud Lab to create an interview video series that features their top New York models.

Our favorite part of this campaign was being able to create videos from a social first perspective. Composed of interview outtakes, these short square videos would direct viewers to the contest guidelines and follow to the full length interview on their blog. Roaming the streets of NYC and showcasing the beauty that’s all around was a fun way to re-introduce the world to their talent.