HELLO YELLOW BRICK ROAD

125 years ago, L. Frank Baum dreamed up a world filled with yellow brick roads and unexpected adventures — right from his home in Chicago. Fast forward to today, and our friends at Allied Global Marketing invited us to bring a bit of that Oz magic to life.

“When it comes to creating something magical, there’s no place like… Dugud. ”

With cameras rolling and gear in tow, we hit the road — from the Windy City to the golden shores of Manhattan Beach, CA, then over to Long Island, NY. The mission? Capture a surprise stunt promoting Sphere Vegas’ upcoming screenings of The Wizard of Oz. Think pop-up magic, holiday crowds, and plenty of “Did that just happen?” moments.

Our crew handled various aspects of production, including:
🎥 Live event coverage — fast, fluid, and fly-on-the-wall
🌆 Environmental b-roll & photography — cinematic wide shots to tight crowd reactions
⚡️ Real-time coordination — multiple teams, multiple coasts, no flying monkeys needed

We helped transform a nostalgic film into a modern-day moment worth remembering — on video, of course. Catch The Wizard of Oz at Sphere Vegas starting August 28th. Get tickets here.

BEHIND THE SCREAMS: KENTUCKY STYLE

When a client calls and says, “Let’s do a branded shoot and we need full photography & video production at an amusement park,” there are only two words to say: buckle up. The Dugud crew hit the road and headed straight into the heart of Kentucky, cameras in tow, to take on a project that promised thrills, spills, and maybe a sweet treat or two.

The location? The one and only Kentucky Kingdom, a local legend packed with roller coasters, prizes galore and the new reveal of Discovery Meadow. The mission? Deliver full-service video production and a suite of still photography that captured not just the attractions—but the electric feeling of being there.

Take a peak behind the scenes (and screams) with Dugud Lab:

From the moment we stepped through the gates, we knew this would be anything but a routine shoot. Kentucky Kingdom doesn’t sit still—and neither could we. Over two days, we covered:

• Full production video & still photography for marketing & social

• On-ride POV footage & drone cinematography

• B-roll of food, games, mascots, and magical mayhem

Our crew quickly learned to balance precision with spontaneity—one moment we were setting up a rig for a hero shot of the main coaster, the next we were chasing their new mascot who had a special gift for our participants. The result was a full-throttle sizzle reel, a collection of hero stills ready for billboards and brochures, and enough b-roll to make even the most serious editor crack a smile.

Check out select photos and TVC spots from our shoot here:

Whether it’s a theme park, a theater, or a tech startup looking for some sparkle, we bring the same energy to every project: clear vision, creative grit, and just enough goofiness to keep things fun.

If you’re ready to turn your business into a visual thrill ride, let’s talk.

REIMAGINING BIRTH AT MLK

Showcasing Excellence at MLK Community Healthcare

We were thrilled when our friends at Allied Global Marketing reached out to us for a special project: capturing the remarkable work being done at MLK Community Healthcare. Over the course of two days, our team had the privilege of documenting the newly redesigned maternity ward and the vital services provided by this outstanding facility.

A Behind-the-Scenes Look

From the moment we stepped through the doors of MLK Community Healthcare’s facilities, it was clear that this was more than just a hospital; it was a community dedicated to caring for mothers and their families. Our crew worked meticulously to stage lighting and set up interviews with doctors, midwives, and patients, each sharing their unique experiences and insights. The warmth and dedication of the community were evident in every conversation we captured.

In addition to the interviews, we filmed b-roll across multiple properties, ensuring we highlighted the full scope of the hospital's state-of-the-art facilities and compassionate care. Every shot was crafted to tell the story of MLK Community Healthcare’s commitment to improving the health and well-being of the Los Angeles community.

The Heart of Healthcare

The redesigned maternity ward at MLK Community Healthcare is a beacon of hope and excellence. Through our lenses, we aimed to showcase not just the physical transformation of the space but also the profound impact it has on the families it serves. The interviews and b-roll footage come together to paint a vivid picture of a place where medical innovation meets heartfelt care.

We are proud to support and share the incredible work being done at MLK Community Healthcare. Their dedication to serving the Los Angeles area is truly inspiring, and we are honored to have played a part in bringing their story to life.

Check out the important work MLK Community Healthcare is doing in the Los Angeles area through our video and select images below:

For more information on how Dugud Lab can help you capture and share the essence of your organization’s story, contact us today. Let’s create visuals that resonate and inspire.

ONE WORLD, ENDLESS EXPERIENCES

Our friends at One World Observatory invited us to the top of the world so the Dugud team (and our agency partner, Allied Global Marketing) could showcase the incredible experience their team provides. The crew captured lifestyle video and photography to highlight the space, the views, the food and so much more. While Dugud was only responsible for production on this project, we had a talented group of camera, HMU and production team members come together to make it all possible.

Check out the teaser videos and some of the photography below. And when you’re downtown, don’t forget to plan your visit to One World.

A [VIRTUAL] PLACE TO CALL HOME

We partnered with Allied Global Marketing and Acorn TV (AMC Networks) for this exclusive interview between Australian actress, Marta Dusseldorp, and television presenter, Gloria Calzada, for Acorn TV’s Latin American market. While we were only responsible for the virtual directing and video capture of this particular project, we couldn’t be happier to have bore witness to this special conversation that took place across three countries - Australia, Mexico & the United States. Of course, afterwards, we binged all of “A Place To Call Home” only on Acorn TV.