HELLO YELLOW BRICK ROAD
125 years ago, L. Frank Baum dreamed up a world filled with yellow brick roads and unexpected adventures — right from his home in Chicago. Fast forward to today, and our friends at Allied Global Marketing invited us to bring a bit of that Oz magic to life.
“When it comes to creating something magical, there’s no place like… Dugud. ”
With cameras rolling and gear in tow, we hit the road — from the Windy City to the golden shores of Manhattan Beach, CA, then over to Long Island, NY. The mission? Capture a surprise stunt promoting Sphere Vegas’ upcoming screenings of The Wizard of Oz. Think pop-up magic, holiday crowds, and plenty of “Did that just happen?” moments.
Our crew handled various aspects of production, including:
🎥 Live event coverage — fast, fluid, and fly-on-the-wall
🌆 Environmental b-roll & photography — cinematic wide shots to tight crowd reactions
⚡️ Real-time coordination — multiple teams, multiple coasts, no flying monkeys needed
We helped transform a nostalgic film into a modern-day moment worth remembering — on video, of course. Catch The Wizard of Oz at Sphere Vegas starting August 28th. Get tickets here.
BEHIND THE SCREAMS: KENTUCKY STYLE
When a client calls and says, “Let’s do a branded shoot and we need full photography & video production at an amusement park,” there are only two words to say: buckle up. The Dugud crew hit the road and headed straight into the heart of Kentucky, cameras in tow, to take on a project that promised thrills, spills, and maybe a sweet treat or two.
The location? The one and only Kentucky Kingdom, a local legend packed with roller coasters, prizes galore and the new reveal of Discovery Meadow. The mission? Deliver full-service video production and a suite of still photography that captured not just the attractions—but the electric feeling of being there.
Take a peak behind the scenes (and screams) with Dugud Lab:
From the moment we stepped through the gates, we knew this would be anything but a routine shoot. Kentucky Kingdom doesn’t sit still—and neither could we. Over two days, we covered:
Full production video & still photography for marketing & social
On-ride POV footage & drone cinematography
B-roll of food, games, mascots, and magical mayhem
Our crew quickly learned to balance precision with spontaneity—one moment we were setting up a rig for a hero shot of the main coaster, the next we were chasing their new mascot who had a special gift for our participants. The result was a full-throttle sizzle reel, a collection of hero stills ready for billboards and brochures, and enough b-roll to make even the most serious editor crack a smile.
Check out select photos and TVC spots from our shoot here:
Whether it’s a theme park, a theater, or a tech startup looking for some sparkle, we bring the same energy to every project: clear vision, creative grit, and just enough goofiness to keep things fun.
If you’re ready to turn your business into a visual thrill ride, let’s talk.
A DECADE OF DUGUD
Celebrating 10 Years
of Storytelling & Creativity
This month marks an important milestone: 10 years since the creation of Dugud Lab. It’s been 10 years of creativity, collaboration, and storytelling. What started as a small dream fueled by passion and a single camera has grown into something bigger than we could have ever imagined. Over the past decade, we’ve had the honor of working with visionary brands, inspiring individuals, and communities that have trusted us to bring their stories to life. Each project, from heartfelt, docu-style brand stories to high-energy commercials, has taught us something new about the power of creativity — and about the incredible people behind every story.
In 2015, we opened our digital door with a simple mission: to create high-quality video content that meant something. Since then, we’ve expanded our networks, sharpened our craft, and embraced every new challenge with the same passion we had on day one. Highlights of the last 10 years:
Hundreds of video & photography projects produced across industries from beauty to social impact
Lasting relationships with clients & crew who became collaborators — and friends
Growth into new services like animation, virtual production and AI
While we’re taking a moment to celebrate, we’re also looking forward at what’s to come. The next chapter is filled with new technologies, deepening relationships and more opportunities to tell meaningful stories. We can’t wait to continue evolving, innovating, and creating with you. To our clients, collaborators, and community: Thank you. You’ve been the heart of this journey.
Here's to the next 10 years of dreaming bigger and creating bolder. Stay tuned — the best is yet to come.
(And if you want to be part of our next adventure, we’re always just a message away.)
THE "FGLI" FOCUS
Annual FGLI Consortium Conference: A Success in Supporting Students
Each year, the FGLI Consortium organizes a pivotal conference for university and college administrators. This event is dedicated to exploring the best practices and innovative strategies for supporting first-generation, lower-income (FGLI) students.
The Dugud Lab team was honored to join this year’s conference to capture the essence of the event through professional videography and photography. Our high-quality visuals not only documented the conference but also highlighted the collaborative spirit and insightful discussions that took place.
Capturing the Heart of the Event
From the opening keynote to the interactive workshops, our team was on the ground, ensuring every important moment was immortalized. We were particularly moved by the heartfelt stories shared and the passionate commitment of the administrators working to support them. The energy in the room was palpable, and we aimed to reflect that in every shot we took.
Our goal was to create a visual narrative that not only documented the event but also conveyed the profound impact of the Consortium’s work. We believe that every conference has a unique story to tell, and it’s our job to bring that story to life through our lenses.
Why This Matters
High-quality event coverage does more than record proceedings; it amplifies the reach and impact of the message being conveyed. By capturing the right moments, we help organizations like the FGLI Consortium extend their influence and share their achievements with a broader audience. It’s about creating a lasting impression and fostering connections long after the event has ended.
We’re excited to share the recap video and a few select images from the FGLI Consortium Conference below. These visuals not only highlight the key moments but also tell the story of a community coming together to make a difference.
Check out the recap video and a few select images below:
For more information on how Dugud Lab can help you capture the magic of your next event, contact us today. Let's make your story come alive through stunning visuals!
ONE WORLD, ENDLESS EXPERIENCES
Our friends at One World Observatory invited us to the top of the world so the Dugud team (and our agency partner, Allied Global Marketing) could showcase the incredible experience their team provides. The crew captured lifestyle video and photography to highlight the space, the views, the food and so much more. While Dugud was only responsible for production on this project, we had a talented group of camera, HMU and production team members come together to make it all possible.
Check out the teaser videos and some of the photography below. And when you’re downtown, don’t forget to plan your visit to One World.
THE NEW NORTH POLE
In an effort to showcase the updated health and safety protocols at Macerich properties, we were charged with producing a quarantine-proof holiday content shoot at Fashion Outlets of Chicago in Rosemont, Illinois. While we didn’t have snow or mistletoe, the center was complete with sanitization stations, curbside pick-ups and socially distanced store line-ups. With real couples and families, the new North Pole took over a section of the mall to demonstrate how Santa and safety go hand-in-hand. Santa even made an early surprise appearance.
Our crew upheld CDC and the City of Chicago’s recommendations as it relates to limiting the spread of COVID-19, including testing for all crew and talent. Masks were required on set and departments maintained social distancing. Dugud handled the full-service production from set design, casting, and wardrobe with photography and still retouching.
Savor the spirit of safety with a few select images below.
A WHISKEY TO LEAD THE PACK
When our friends at The Thomas Collective reached out for production support on a social campaign for Jason Aldean and Florida Georgia Line’s latest venture, Wolf Moon Bourbon, we jumped at the opportunity. The world was first adjusting to life with COVID-19, and we were no strangers to remote shoots. We wanted to demonstrate how shooting remotely doesn’t have to forfeit quality or creativity. In fact, sometimes it helps streamline the process - and remind us that safety should always be a priority.
This social campaign was produced and photographed remotely with client notes delivered virtually. We developed still moments and sourced props that speak to the brand’s identity and promote kicking back to enjoy a smooth glass of whiskey wherever you may find yourself.
Our videos concepts offered quick ideas on how to pair Wolf Moon bourbon with ingredients you probably already have in your bar or kitchen. After wrapping the shoot day, we decided to practice what we preach and kicked back ourselves to enjoy the product - let’s just say, we were (Wolf) Moon-struck!
L'OREAL ELVIVE IS LIVE
For the launch of L'Oreal's haircare line Elvive, we worked with the brand team to design and shoot 31 unique e-commerce pages that reflect the clean, modern aesthetic that L'Oreal is known for. Our creative team was reposnbile for turn-key production, including concept, imagery, post production and copy for 6 major sub labels - Total Repair 5, Color Vibrancy, Extraordinary Oils, Extraordinary Clay, Volume Filler, Smooth Intense. We designed each category to have a life of its own, featuring beautiful lifestyle images that reflect each L'Oreal consumer demo. You can check out our work on Amazon.com, Target.com, Walgreens.com, Walmart.com or by scrolling through the images below.
