HELLO YELLOW BRICK ROAD
125 years ago, L. Frank Baum dreamed up a world filled with yellow brick roads and unexpected adventures — right from his home in Chicago. Fast forward to today, and our friends at Allied Global Marketing invited us to bring a bit of that Oz magic to life.
“When it comes to creating something magical, there’s no place like… Dugud. ”
With cameras rolling and gear in tow, we hit the road — from the Windy City to the golden shores of Manhattan Beach, CA, then over to Long Island, NY. The mission? Capture a surprise stunt promoting Sphere Vegas’ upcoming screenings of The Wizard of Oz. Think pop-up magic, holiday crowds, and plenty of “Did that just happen?” moments.
Our crew handled various aspects of production, including:
🎥 Live event coverage — fast, fluid, and fly-on-the-wall
🌆 Environmental b-roll & photography — cinematic wide shots to tight crowd reactions
⚡️ Real-time coordination — multiple teams, multiple coasts, no flying monkeys needed
We helped transform a nostalgic film into a modern-day moment worth remembering — on video, of course. Catch The Wizard of Oz at Sphere Vegas starting August 28th. Get tickets here.
THE NEW NORTH POLE
In an effort to showcase the updated health and safety protocols at Macerich properties, we were charged with producing a quarantine-proof holiday content shoot at Fashion Outlets of Chicago in Rosemont, Illinois. While we didn’t have snow or mistletoe, the center was complete with sanitization stations, curbside pick-ups and socially distanced store line-ups. With real couples and families, the new North Pole took over a section of the mall to demonstrate how Santa and safety go hand-in-hand. Santa even made an early surprise appearance.
Our crew upheld CDC and the City of Chicago’s recommendations as it relates to limiting the spread of COVID-19, including testing for all crew and talent. Masks were required on set and departments maintained social distancing. Dugud handled the full-service production from set design, casting, and wardrobe with photography and still retouching.
Savor the spirit of safety with a few select images below.
